Category Archives: Marketing

Value Marketing as a means to Growth

Growing your company requires a detailed understanding of what pains you alleviate within the market space. To understand how you can alleviate these pains, your organization has to truly understand and study its customer base and decrypt the language in a way to provide real solutions. Ultimately, customers must care to pay for your...
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What is the right price for my product or service?

by Babak Hafezi, M.A., M.B.A As every entrepreneur will tell you, one of the key elements that entrepreneurs have issues with is how they set the right price for their product/service. Many entrepreneurs do not understand pricing formulas and many un-willingly price themselves out of the market, either by undercharging...
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US Companies entering the Chinese Market?

While China’s political relations with the United States remain volatile, the Chinese market is providing US and global companies with vast opportunities for development and expansion. US Companies should consider entering the Chinese market given that the opportunities are abound. In 2011, the Chinese Market’s Gross Domestic Product (GDP) of over $7...
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How Can Our Marketing and Sales Consultancy Help Your Organization?

HafeziCapital’s Marketing and Sales Consultancy services can leapfrog your organization to exponentially grow, and/or maintain, or defend market share. We pride ourselves for working with clients to grow and increase profitability by appealing to the correct customers. HafeziCapital’s Marketing and Sales Consultancy focuses on understanding your business and using our experience...
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Selling to the Domestic Ethnic Market (DEM)

by Babak Hafezi, MA MBA How to growth your business by focusing and selling to the Domestic Ethnic Market within the United States. Globalization has forced organizations to focus on international expansion strategies rather than further develop the domestic market. In 2010, multi- national organizations such as Wal Mart derive...
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